Aaron Bowers Advertising Marketing Macon Middle Georgia Warner Robins GA

Advertising/Marketing Consultant since 1989 serving clients including:

The CBS Television Network
The Blue Bird Body Company
WMAZ-TV
WPGA-TV
WMGT-TV
WPEZ-FM
WDEN-FM
KMXR-FM
Fluker & Associates
L. Lavery & Associates
Haynes Advertising

Liles & Associate
L. Howard Communications
Haynes Marketing Group
Bright Ideas Group
Innovative Communications
Bank South
The Greater Macon Chamber of Commerce
Macon Bibb County Convention and Visitors Bureau
Georgia State Fair
Macon Little Theatre.

Employment History:

Marketing Director, WMAZ-TV (1984 - 1989);Station Manager, WPTC (1983 - 1984); Program Director, WDEN-FM (1975 - 1983); Account Executive, Fluker & Associates Advertising Agency (1974 - 1975); U.S. Army, 1st Lt., Bronze Star, Viet Nam (1967-1970).

Services:

Image Assessment

√ Cost Effective Research
√ "Where You Are"
√ "Where You Want To Be"

Public Relations

√ Community Involvement
√ Damage Control Customer Service
√ What Customers Want Most
√ How To Best Give It To Them
√ Objective Evaluation of How Customers see your business

Promotions

√ Increase Floor Traffic
√ Build Sales
√ Merchandising/Point of Purchase

Displays & Exhibits

√ Trade Shows
Slide or Video Presentations
√ Sales Presentation
√ Employee Training
√ Image Enhancement

Strategy Development

√ Identify Target Audiences
√ Selecting Effective Media

Advertising Plans & Schedules

√ Reaching the Target Audience
√ Effective Media Placement
√ Media Schedules
√ Budget Projections

Media Planning & Coordination

√ Advertising Calendars
√ Budgeting Media Buys

Radio & Television Commercials

√ Concept
√ Copy Development
√ Talent Selection
√ Production Coordination

Print Advertising Coordination

√ Concept
√ Design & Production Management
√ Budgeting & Placement

Associations:

CBS Television Promotion Caucus, Chairman 3 years
CBS Television Promotion Advisory Committee, Member 3 years
CBS Television Promotion Caucus, Member 4 years
Macon Film & Music Commission, Chairman, Film Committee
Broadcast Promotion and Marketing Executives (BPME now PROMAX),
Member 5 years
American Advertising Federation, Member 11 years
Loaves & Fishes of Middle Ga., Board Member
Macon Bibb County Convention and Visitors Bureau, Board Member
Macon Heritage Foundation, Board Member
Star Choices, Community Advisory Committee
Community Organization for the Performing Arts, Charter Board Member
Macon Federation of Musicians, Executive Board Member
Middle Georgia United Way, Committee Member
Macon Little Theatre, Board Member
Cystic Fibrosis Foundation, Publicity Committee Chair

If you would like to find out more about my advertising, marketing and promotions services please send me an email by clicking here or give me a call at 478-474-8528.

Thanks!